Goodhood
A destination boutique for Shoreditch's definitive streetwear store - minimal, urban and graphic so the product does the talking.
#Retail
#Sense of Place
#Minimal
CLIENT TESTIMONIAL
"The shop is beyond our expectations. Right place at the right time with the right design. We’ve had fantastic feedback from all our customers."
Joe and Kyle
Owners
PROJECT KALLAX
CLIENT
Yodomo
LOCATION
Hackney Wick
SCOPE
Retail and workshop fit out
APPROACH
Circular design and reuse
Yodomo needed a space that could switch between retail and workshop use without a fixed layout for total flexibility.
The design gives them exactly that: everything moves, everything can be reconfigured and the environment works equally well for a customer browsing textile remnants and a group of participants in a making workshop.
Equally important was doing this without buying new. The budget was tight and the values were clear: everything reused where possible, nothing wasted. The result reflects what Yodomo stands for, which is the best kind of brief to work with.
CLIENT
Goodhood Store
LOCATION
Shoreditch, London
SCOPE
Retail, fit out and bespoke display
APPROACH
Minimal urban backdrop
In a store where the product is the point, the interior has one job: get out of the way and let the merchandise do the talking.
The design created a gallery-like environment where the clothing and accessories are impossible to ignore — no competing visual noise, just space, light and the product itself.
The one bespoke feature that earns its place is the wheeled display catwalk, which lets staff reconfigure the floor for new drops at no additional cost or effort. A store that can keep up with its own product calendar without being held back by its interior is a genuine commercial advantage.
In a store where the product is the point, the interior has one job: get out of the way and let the merchandise do the talking.
The design created a gallery-like environment where the clothing and accessories are impossible to ignore — no competing visual noise, just space, light and the product itself.
The one bespoke feature that earns its place is the wheeled display catwalk, which lets staff reconfigure the floor for new drops at no additional cost or effort. A store that can keep up with its own product calendar without being held back by its interior is a genuine commercial advantage.
CLIENT
Goodhood Store
LOCATION
Shoreditch, London
SCOPE
Retail, fit out and bespoke display
APPROACH
Minimal urban backdrop
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