MFR
Expanding a much loved local greengrocer while preserving the character that made it a neighbourhood favourite.
#A Sense of Place
#Retail
#Local Community
CLIENT
MFR Greengrocer & Deli
LOCATION
Lower Clapton, London
SCOPE
Retail expansion and deli fit-out
APPROACH
Character preserving growth
MFR, a much-loved local greengrocer in Lower Clapton, sought to expand its retail offer while preserving the character that made it a neighbourhood favourite.
By converting underused rear space into an additional sales area and extending into the neighbouring unit to create a dedicated deli, the business was able to increase its product range and enhance the customer experience.
Original 1980s shelving was retained and complemented with bespoke joinery, while cost-effective measures such as reusing the existing ceiling grid helped minimise waste and maximise value. A consistent green-and-white palette reinforces the brand identity, resulting in a larger, brighter, and more versatile retail environment that supports the continued growth of the business while celebrating its heritage.
CLIENT TESTIMONIAL
"Now I feel like I have a big shop like my competitors. I was scared to change it as people used to say it was really nice before, but now they're saying that it's great. Thank you Rachel for all your expertise and helping me make the change"
Sef
Co-owner of MFR
MFR, a much-loved local greengrocer in Lower Clapton, sought to expand its retail offer while preserving the character that made it a neighbourhood favourite.
By converting underused rear space into additional sales area and extending into the neighbouring unit to create a dedicated deli, the business was able to increase its product range and enhance the customer experience.
Original 1980s shelving was retained and complemented with bespoke joinery, while cost-effective measures such as reusing the existing ceiling grid helped minimise waste and maximise value. A consistent green-and-white palette reinforces the brand identity, resulting in a larger, brighter, and more versatile retail environment that supports the continued growth of the business while celebrating its heritage.
CLIENT
MFR
LOCATION
Lower Clapton
SCOPE
Retail fit out
APPROACH
Circular design and reuse
RETAIL BRANDING
REUSE OF EXISTING SPACE
