Product is king, especially in kids retail, so I used bright coloured shelving and interesting shapes to enhance the ultra-clean Scandi-style palette at Ryker Kids clothing store.

 

It was a cost-effective and sustainable way to make the merchandise pop, and to make the space welcoming and interesting to kids, without undoing the minimal aesthetic.

Subtle playful elements were introduced throughout to complete this effect, including rubber flooring with road markings and yellow bungee cord resembling a child’s drawing of a roof. The result was a simple fun way to show off style and individuality – just like the Ryker Kids range.

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